According to a recent road rage survey by AutoVantage (an independent research company), the City of Houston’s drivers have been ranked the least courteous in the whole country. These conclusions were based on a survey asking commuters about their experiences with driver behaviors in their area, including speeding, running red lights, tail gating, cutting in and talking on cell phones (Alexander, 2014). In order to address issues of distracted driving, TxDOT began the “Talk. Text. Crash.” campaign with the goals of bringing about awareness of the dangers involved with distracted driving and reducing traffic fatalities across the state. According to Dave Nichols, President of AT&T Texas, “In today’s tech-connected age, people are relying on text messages and smartphones to stay in touch, but texting while driving is something that carries profound, very real risks. In the United States, someone is killed or injured once every five minutes on average in a crash that happens while a driver is texting and driving” (TX A&M, 2013).